A-Z Reference Sheet for Email Marketers

My name is Jack White, I'm 22, I co-own an email marketing agency called Redwood.

In 2021, we made clients over $4.5 million dollars with email.

I get a lot of questions on Twitter and I can understand it's hard to decipher what's right and what's wrong from so many different sources...

There's also the problem of having information scattered across corners of the internet.

When you run into issues, searching over and over again becomes a chore...

Ultimately for simple answers, that you probably had on the tip of your tongue for 30 minutes of searching.

Not anymore!

This A-Z Reference Sheet will bring clarity to your workflow on another scale!

Are you a brand owner seeing others make 40% of revenue from email, but have no clue where to get started and why this works so well?

Do you run an email marketing agency, want to improve your results, and get another perspective from someone who has successfully made DTC ecom stores millions with email?

This A-Z guide is my thought process on every aspect of email marketing.

Here's what you get:

1. What is email marketing?
2. Why email marketing?
3. The Best Email Service Provider (ESP)
4. Flows
   • Best flows to start with...
5. Campaigns
   • How I structure campaigns...
6. Segmentation
   • Who you should send emails to...
7. Metrics to look out for
   • When to fix subject lines/pretext?
   • When to fix content/presentation?
   • When to adjust the offer/sales page?
8. Opt-Ins
9. My Email Marketing Philosophy

After going through this sheet, you should have an all-around understanding of email marketing, what it entails, best practices from my experience, and how you can get started using the exact same email service provider my agency operates with.

Take a look at some results we've gotten for clients before and if you still feel like this isn't for you, it probably isn't

Working wonders during promotions.

$30k in one day with two emails.

Over $54k in 3 days with 3 emails this Valentine's Day

A Consistent Stream of Campaigns for Constant Revenue from People You Already Paid For!

As you can see, I'm not a beginner, but I wish I had something like this when I first started.

My only hope is that you utilize this reference sheet to get better results for your brand or agency.

Always feel free to hit me up on Twitter if you have questions about this or 1-on-1 consulting.

Guarantee: If you go through this entire PDF and don't get any clarity on everything I outlined. You must take notes on every section. I'll refund you what you paid for it. Just shoot me a DM on Twitter @jqckwhite. However, this is something you'll come back to over and over again.